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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Newcastle firefighters kick off World Cup safety campaign

Firefighters in Newcastle are kicking off their 'World Cup 2010’ safety campaign this weekend by urging the local community to take care when under the influence of alcohol.

During the World Cup period crews from Newcastle Fire Station will be targeting members of the public to educate them about the potential hazards and dangers when alcohol consumption is increased. Firefighters will be warning people about the consequences of drink driving, and also drinking when cooking.

The campaign, which will be launched tomorrow in Newcastle Town Centre from 9am until 4pm, will see firefighters staging a practical road traffic collision demonstration to highlight the consequences of drink driving. Firefighters will also be on hand to speak to members of the public about fire safety in the home and driving safety. Members of the public will also be able to make their home fire risk check referral.

"Over 60% of accidental fires in the home are caused by cooking materials - and a large percentage of these are caused by occupiers being unaware as they are under the influence of alcohol."

Newcastle Assistant Area Commander, Mick Daniels

Commenting on the campaign, Newcastle Assistant Area Commander Mick Daniels said:  "Over 60% of accidental fires in the home are caused by cooking materials - and a large percentage of these are caused by occupiers being unaware as they are under the influence of alcohol.

"Throughout the football period we are going to be educating the local community about the different kinds of distractions which may result in a fire, death or injury in the home or a collision on the road."

Firefighters have produced their own posters to reinforce the consequences of drinking and cooking, and drink driving which are themed with the infamous football message:- 'They think its all over – It is now'

The ‘World Cup 2010’ safety campaign in Newcastle is part of the overall ‘Safer Nights strategy’ which is being successfully carried out by Newcastle Borough Council. This Community Safety partnership also compliments the Road Safety Priority Action Groups activities by working towards creating a safer environment for those accessing the town centre and those living, working and visiting the Borough.

Mick continued: "We want our local community to have a memorable World Cup 2010 for all the right reasons, and we would urge people to consider the following safety advice."

  • Ensure World Cup memorabilia in the home such as flags and inflatables are not positioned close to any source of heat.
  • Ensure flags on vehicles are not positioned where they are likely to distract or obscure vision for the driver or any other driver on the road.
  • Don’t drink and cook – support your local take-away, get some food delivered to your home or get someone to cook for you.
  • Don’t drink and drive – walk, get a lift, taxi or if in a group organise a driver and take turns to drive – most publicans will be operating a free soft drinks offer for a named driver – where the nominated driver wears a wrist band or identification. (I’ll be DES scheme)
  • Don’t drink and BBQ – the chef should wait until the cooking has finished, and never use any flammable liquids to start or revive a barbecue that is going out.