Firefighters from Tamworth are warning local people to be extra vigilant in and around the Tamworth waterways this summer.
"Jumping off bridges or embankments into what seems like a slow moving river, or a deep pool of water, can be potentially fatal."
Area Commander, Del Roberts
The temptation by both adults and children is to jump into or swim in water to cool down, however it is the hidden risks that even the most experienced swimmer could struggle with which can lead or serious injury or death.
Area Commander, Del Roberts said: "Jumping off bridges or embankments into what seems like a slow moving river, or a deep pool of water, can be potentially fatal.
"The hidden depths, currents and flows can swiftly pull you underwater and submerged, thick weeds and debris make it even more dangerous as they allow little or no means of escape once entangled."
Tamworth has a number of rivers, canals, lakes and weirs that on first glance seem appealing to cool down in: "Another thing people do not consider, or even associate with water, is waterborne disease. There are some very unpleasant diseases carried in water which can lead to nasty infections," said Del, "What begins as a harmless act can quickly turn into a tragic event, and we don’t want that to happen.
"If you do see anyone in danger, or placing themselves at significant risk around water, make use of any buoyancy aids available but never enter the water to rescue them yourself as you too may get into difficulty. If the person goes underwater pinpoint out their exact location to firefighters on their arrival."