Staffordshire Fire and Rescue Service have teamed up with Port Vale Football Club to promote their ‘Push the Button’ campaign.
"Ensuring the safety of our staff and the local community is important to us, so we welcomed the opportunity to support this campaign."
Port Vale Football Club Secretary, Bill Lodey
Firefighters will be at the club’s derby match this weekend, against Crewe Alexander to promote the campaign, which is reminding people to check their smoke alarms on a weekly basis. Firefighters will be handing out campaign leaflets before the match and speaking to fans. During half time Service mascot, Welephant, will join Port Vale mascot, Boomer, on the pitch to promote the campaign song, a remake of the Sugababes hit, ‘Push the Button.’ The song, which has an accompanying video featuring dancing firefighters, has already received over 10,000 hits on You Tube and the Service’s website.
The club have pledged their support for the campaign, circulating memos to all staff and players about the importance of checking their smoke alarms and inviting them to sign up for a free home fire risk check, if they don’t already have working smoke alarms.
Fire Safety Manager for Stoke-on-Trent, Kelvin Knapper said: "Our Push the Button campaign is targeted at all people, young and old and so this big derby match provides us with the ideal opportunity to get this important message across to a wide audience. It’s also great that some of the players have pledged their support because they are role models in the local community."
Port Vale Football Club Secretary, Bill Lodey commented: "Ensuring the safety of our staff and the local community is important to us, so we welcomed the opportunity to support this campaign."
Port Vale player Gareth Owen, who has pledged to check his smoke alarm on a weekly basis, added: "Too many people still die from fires in the home and by testing your smoke alarms weekly; you can help to stop these tragic accidents."