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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Firefighters Push the Button at Morrisons

Firefighters will be urging shoppers at Morrisons on Beacon Street in Lichfield, on Monday to ‘Push the Button.’

"The last thing people want at their Bonfire Night party or display is a visit by us or the paramedics.”

Lichfield Watch Manager, Steve Whitehouse

Lichfield firefighters are visiting the store from 11.30am to 2.30pm to raise awareness of two key campaigns they have running at the moment, the ‘Push the Button’ campaign which is about testing your smoke alarm weekly and the ‘Operation Good Guy’ firework safety campaign (See Notes to Editor).

The firefighters visiting the store star in a campaign awareness music video, which is a remake of the Sugababes, number one hit single ‘Push the Button.’ The firefighters are becoming an Internet hit with over 14,000 viewings of the video on the Service’s website and You Tube. 

They will be playing the ‘Push the Button’ song at their stand which will be located next to the fireworks section of the store, so they can also offer fire safety advice to customers purchasing sprinklers and fireworks.

Lichfield Watch Manager, Steve Whitehouse said: “We’re looking forward to meeting shoppers at the store on Monday. Not only will we be asking them to push the button on their smoke alarms, we’ll also be speaking to them about how they can stay safe this Bonfire Night. The last thing people want at their Bonfire Night party or display is a visit by us or the paramedics.”

Morrisons Store Manager, Steve Murphy said:”We’re pleased to welcome the firefighters into the store to raise awareness of fire safety amongst our shoppers, particularly with Bonfire Night approaching - we want to ensure our customers buying fireworks are fully aware of how to store and use them correctly to prevent any unnecessary incidents or injuries.”