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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Over 100 Young People Receive the Toyota Treatment

20/07/2011

Rugeley Fire Station is celebrating two years of educating new drivers and young people about road safety.

"Many drivers only understand the road safety message after they experience a collision however this can sometimes be too little too late."

Watch Manager, Jim Bywater

The road safety message is delivered via a road traffic collision simulation using a specially modified Toyota car, donated from Toyota Manufacturing UK.

The highest road fatalities occur between the ages of 17-25, prompting Rugeley Fire Station to form a partnership with local driving instructors.

Watch Manager, Jim Bywater said: "Since we received the donated car from Toyota we have worked with 120 young people, which involves firefighters talking through the hazards of a road traffic collision and the students then experience a simulated collision using the specially modified car.

"We also formed a partnership with Just Affords who transport the car around the county for us in their own time and also promote road safety messages during their day to day work.

"Many drivers only understand the road safety message after they experience a collision however this can sometimes be too little too late. The road traffic collision simulation is designed to highlight the dangers of driving recklessly which will hopefully help to prevent collisions from happening which could have been avoided."