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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Argos Join Firefighters to Push the Button

03/10/2011

This year, the official Push the Button day will be October 13th and Argos in Stafford have teamed up with firefighters to promote the Push the Button message.

"This year we want to build on the Push the Button message by asking members of the public ‘how will you remember?’"

Stafford Area Commander, Ian Housley

On October 8th, firefighters will join Argos staff at the Hough Retail Park store between 11am and 4pm handing out goody bags for children and adults and playing the Push the Button video on the in-store TVs.

Stafford FM will be broadcasting live from the store for the day and all Argos purchases will come with a free Push the Button safety card. Student firefighters will be attending to demonstrate the use of their equipment and Welephant will also be there to entertain the kids.

The Push the Button campaign is driven by the fact that although nine out of ten household have smoke alarms a shocking seven out of ten don’t test them.

To raise awareness of the campaign last year, the Service recorded their own version of the Sugababes, number one hit single ‘Push the Button.’ Last year’s version by the ‘Sugaflames’ has an accompanying music video in which firefighters from across the County star and to date has had over 29,000 hits on YouTube and the Service’s website.

Stafford Area Commander, Ian Housley said: "This year we want to build on the Push the Button message by asking members of the public ‘how will you remember?’ in an attempt to encourage weekly smoke alarm testing to become part of our Staffordshire resident’s weekly routine. We want to ensure that the people of Staffordshire are as always as safe as possible from fire in their own homes."

The Service is asking people to share their tips on remembering to push the button weekly via the official Staffordshire Fire and Rescue Service Facebook page. The best tip will win a prize and anyone who wants to enter needs to ‘like’ the Facebook page and then write their tip on the page

Also new for this year, members of the public who need a reminder can download the brand new smartphone app to remind them to push the button, every week. The app will be available to download for a small charge of 59p from 13th October, with all proceeds going directly to the Fire Fighters Charity.