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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Firefighters Urge Football Fans to Push the Button!

14/10/2011

Firefighters will be at the Stoke vs Fulham football match this Saturday urging football fans to push the button on their smoke alarms.

"We are delighted to give our support in raising awareness of such an important message."

Stoke City’s Head of Community Adrian Hurst

Stoke City FC have teamed up with Staffordshire Fire and Rescue Service to promote the Push the Button campaign and the official Push the Button video will be played to the football fans and at half time.

Also during half-time Service mascot, Welephant and Stoke mascot, Pottermus will be learning some football juggling skills to entertain the crowd.

The Service’s Push the Button campaign urges people to push the button on their smoke alarms on a weekly basis. The campaign, into its second year, is driven by the fact that although nine out of ten households have smoke alarms, a shocking seven out of ten don’t test them.

Firefighters will be at the match handing out Push the Button freebies and asking fans how they push the button. Welephant will also be visiting the family stand where parents can sign their children who are aged between four and eight up to the free Welephant club.

North Staffordshire Risk Reduction Manager, Mick Daniels said: "The game on Saturday will be a great opportunity for us to get our Push the Button message out to a massive audience and we’re delighted that Stoke City FC are supporting our campaign.

"The video has been an instant hit on YouTube last year and the viewing numbers are still rising on a regular basis – we’ve received over 60,000 hits now.

This year we want to build on the Push the Button message by asking members of the public ‘how will you remember?’ in an attempt to encourage weekly smoke alarm testing to become part of people’s weekly routine. Hopefully after enjoying the match spectators will go home and make sure their smoke alarms bleep by pushing the button."

Stoke City’s Head of Community Adrian Hurst said: "We are delighted to give our support in raising awareness of such an important message. The game will attract a capacity crowd, so it’s an excellent opportunity to spread the word to more than 27,000 of our fans.

"The presence of the Fire and Rescue Service is one of a number of activities for the family which will be going on around the stadium in the build-up to the kick-off of Saturday’s match."