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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Students Targeted in Road Safety Drive


Staffordshire Fire and Rescue Service will be providing students at Keele University and Newcastle College with free advice on vehicle maintenance and winter driving.

"Young people need to be aware of how to maintain their vehicles in bad weather."

North Staffordshire Risk Reduction Manager, Mick Daniels

They will be at Newcastle College on November 22nd and Keele University on November 24th.

November 21st – 25th is National Road Safety Week with the theme "Too young to die and students in the 17-25 age group are being specifically targeted as they make up approximately 40% of all vehicle accidents.

Over 200 students participated in the two events last year and out of the vehicles checked, 50 had issues with the windows, mainly small chips or scratches which could restrict visibility, 24 had problems with the lights and 41 had problems with the tyres.

North Staffordshire Risk Reduction Manager, Mick Daniels said: "We will be showing students how to carry out simple vehicle checks and what to look for ensuring such things as all lights are working correctly, the windscreen is free from chips or scratches and tyres are in a suitable condition and have the appropriate pressure.

"Young people need to be aware of how to maintain their vehicles in bad weather, for example not driving off before all of the windows and windscreen are clear from snow, ice or condensation as this can seriously restrict visibility.

"We will also be giving them advice on how to adapt their driving to severe road conditions and free scrapers and de-icer will be available for them to take away with them. We are targeting younger drivers as we want to speak to them as soon as possible about their driving skills before they fall into bad habits."

The event is being funded by the Newcastle Safer Communities Partnership, a group of local agencies who work together to tackle problems in the borough. Members include Newcastle-under-Lyme Borough Council, Staffordshire Police, Staffordshire Fire and Rescue Service, Newcastle College and Keele University.

For more information about road safety in Staffordshire visit For more information about Road Safety Week