Staffordshire Fire and Rescue Service has launched its annual cooking campaign and is encouraging Staffordshire residents to ‘Look When You Cook.’
"We believe that all cooking fires could be avoided if people followed our advice and took care when they’re cooking."
Head of Risk Reduction, Glynn Luznyj
The cooking campaign aims to remind people to take care when they’re cooking as statistics reveal that over half of all accidental house fires start in the kitchen.
The campaign is supported by two hard-hitting posters, the first shows a man asleep on his sofa clutching a bottle of beer while a pan burns in the background. A second poster shows a busy mum on her phone who is being distracted by her daughter whilst a pan is on fire in the kitchen behind them.
The posters bear the message ‘Look when you cook! Watch your pan!’ and have been distributed to local Sainsbury’s supermarkets.
Head of Risk Reduction, Glynn Luznyj said: "Cooking fires are still a common occurrence for the fire and rescue service and we believe that all cooking fires could be avoided if people followed our advice and took care when they’re cooking.
"Most of the time the simplest things could have prevented a cooking fire, such as if you’re cooking and need to leave the room, turn off the appliance until you return or wait until you’re finished cooking before leaving the room.
"It may seem tiresome to some but those few minutes you’re gone could turn into a destroyed home.
"We also see a lot of cooking accidents happen after nights out. People come home under the influence of alcohol and start to cook then fall asleep.
"We urge people who have been drinking not to attempt to cook, your reactions and awareness are significantly reduced following the consumption of alcohol – it isn’t worth the risk of your life to satisfy the midnight munchies."
Staffordshire Fire and Rescue Service attended 376 kitchen fires last year which resulted in 46 casualties and seven people had to be rescued.