skip to content

Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

New Road Safety Package to be Launched


Toyota safety demonstrator car

Staffordshire Fire and Rescue Service will be launching a new road safety package aimed at young drivers this Thursday at Burton Fire Station.

“This specialist vehicles means that we can demonstrate a road traffic collision and the equipment we use without actually having to cut cars apart. "

East Staffordshire Risk Reduction Officer, Jason Gardiner.

Toyota Motor Manufacturing (UK) Ltd and Burton & South Derbyshire College have been involved with the project which includes a special vehicle for firefighters to use for car crash demonstrations and a video of a family affected by a fatal car crash.

The vehicle, donated by Toyota Motor Manufacturing (UK) Ltd is the third car they have provided for the Service to use to carry out road traffic collision demonstrations. The latest vehicle, a Toyota Avensis, has been modified so that the doors can easily be taken off when firefighters are carrying out demonstrations.

East Staffordshire Risk Reduction Officer, Jason Gardiner said: “This specialist vehicles means that we can demonstrate a road traffic collision and the equipment we use without actually having to cut cars apart.

“This allows us to use the vehicle time and time again to safely show people what happens when we arrive at a road traffic collision and have to rescue a casualty. We mainly target younger people with the demonstrations however all drivers should follow our road safety advice to help keep them safe on Staffordshire’s roads.”

The car has been modified by motor mechanics students at Burton & South Derbyshire College as part of their course. The group designed a safe way of removing the doors without damaging the car and also learned about potential driving hazards whilst carrying out the work. Performing Arts students have also produced a DVD to be played on a screen within the vehicle, which re-enacts a scene involving a young driver who texts whilst driving.

An emotional video, produced by Staffordshire Fire and Rescue Service, will also be shown as part of the road safety package. The video features the parents of a Burton teenager, Sonny McLaughlin, who died in a car crash two years ago. His parents made the brave decision to speak out about their tragic loss in a bid to help the fire and rescue service reduce road traffic collisions.

Jason added: “The McLaughlin’s have first-hand experience of the tragic consequences of a car crash. The loss of their son devastated them and they don’t want any other parents to have to go through what they have and are still going through, so we hope that by broadcasting their story more people will sit up and take notice.”