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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Service Shortlisted for PRide Award

16/08/2012

Staffordshire Fire and Rescue Service is celebrating after being shortlisted for a Chartered Institute of Public Relations (CIPR) award.

"We’re absolutely delighted to be shortlisted for these prestigious awards, particularly as we are up against some tough competition."

Head of Communications, Philip Gillingham

Staffordshire is the only UK fire and rescue service to be shortlisted in the CIPR PRide Awards. The Service has been shortlisted in the Midlands Integrated Communications category for its 2011 Push the Button campaign. The aim of the campaign was to raise awareness of the importance of checking smoke alarms on a weekly basis.

The annual PRide Awards attracted over 1,000 entries from consultancies and in-house teams across twelve UK regions and nations. The shortlisted entries and winners are selected by a national panel of industry experts.

Head of Communications, Philip Gillingham said: "We’re absolutely delighted to be shortlisted for these prestigious awards, particularly as we are up against some tough competition.

"The popularity of the campaign far exceeded our expectations and the reduction we saw in accidental house fires, deaths and injuries in the months that followed the campaign launch suggest that people took on board our message to test their smoke alarms."

CIPR CEO, Jane Wilson MCIPR, commented: "The CIPR PRide Awards celebrate the best PR and communications campaigns and teams from the profession across the UK. To be shortlisted for a CIPR PRide Award demonstrates exemplary achievement, impact and value – immediately putting your work in the spotlight. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving nationwide industry."

The winners of the 2012 Midlands CIPR PRide Awards will be announced at black-tie dinner on 2nd November at the Hilton Birmingham Metropole.

For more information about the Service’s Push the Button campaign visit: www.staffordshirefire.gov.uk/pushthebutton.asp. The video supporting the campaign can be viewed on YouTube at: http://www.youtube.com/watch?v=m0qOCBNwT-A