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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Targeting Road Safety in West Staffordshire

03/05/2013

Staffordshire Fire and Rescue Service is taking part in National Road Safety Week from May 6-12 with a series of events in the west of the county aimed at helping to reduce the number of children and young people killed or seriously injured on roads.

"We are frequently called to incidents involving vehicles on Staffordshire’s roads and motorway network and a lot of the collisions and resulting injuries could have been avoided if the drivers had been paying more attention to the road and their surroundings"

Glynn Luznyj, Head of Risk Reduction

Activities include highlighting road safety among pedestrians and drivers, talking to young drivers studying at Stafford College, advising parents and grandparents on child car seats and giving demonstrations of road traffic accidents using a demo car.

Head of Risk Reduction Glynn Luznyj, said: “We are frequently called to incidents involving vehicles on Staffordshire’s roads and motorway network and a lot of the collisions and resulting injuries could have been avoided if the drivers had been paying more attention to the road and their surroundings.

“This year’s national theme promotes two important messages among drivers: let’s look out for young children and pedestrians and don’t let distraction lead to destruction. We want people to feel safe on Staffordshire’s roads and feel confident driving – however, all drivers should be aware of the dangers and ensure they drive in a manner that does not endanger themselves or anyone else.”

Roger Whittle, Manager of Staffordshire’s Safer Roads Partnership, added: “The Partnership is coordinating a number of activities across the county to reinforce the message of the combined Chief Fire Officer Association’s National Road Safety Week and the United Nations’ Global Road Safety Week.

“Events include Staffordshire County Council’s road safety officers, Police Community Support Officers (PCSOs), the Fire Service including volunteers and private sector partners delivering awareness, education and training to young people on ‘the fatal four’; seatbelts, speeding, driving under the influence of drink and drugs and mobile phone use at the wheel.
Road safety officers and PCSOs are also delivering pedestrian training in schools throughout Staffordshire.”

“Young people are all too frequently involved in life changing incidents on our road network. By making the right decisions based on a greater understanding and awareness some of these incidents could avoided.

Fire and rescue services across the country are participating in the Chief Fire Officers Association (CFOA) National Road Safety Week which supports the United Nations Global Road Safety Week. The UN theme this year is pedestrian safety.

Activities in west Staffordshire include:

Tuesday, May 7:
9.30am - 4.30pm: Promoting road safety to pedestrians crossing Newport Road, Stafford from Victoria Park to Tesco supermarket. There have been a number of road traffic collisions in the area.

11.30am – 4pm: Demonstrations of road traffic accident using a demo car at the Globe Island area, Rugeley to highlight the dangers of driving whilst under the influence of drink or drugs.

Thursday, May 9:
Encouraging pedestrians to use proper crossings and promoting the Green Cross Code at the following crossings:
2 - 2.30pm: outside Nisa Local, Cannock Road, Chadsmoor
2.30 - 3pm: outside Chadsmoor Fish Bar, Cannock Road
3 - 3.30pm: outside Chadsmoor Primary School
3.30 - 4.15pm: outside Tesco in Hednesford

Friday, May 10:
11.30am - 4pm: Demonstrations of road traffic accidents using a demo car at the Globe Island area, Rugeley to highlight the dangers of driving whilst using a mobile phone.

2 - 6pm: Tesco car park, Hednesford - promoting safe use of seat belts and child car seats as well as other road safety messages. Halfords also attending.
Saturday, May 11:
11am – 3pm: Tesco car park, Hednesford - promoting safe use of seat belts and child car seats as well as other road safety messages. Halfords also attending.

The Service will also be out and about throughout next week in Codsall, Brewood and Wombourne at crossings, school entrances, shopping areas and supermarket car parks
highlighting road safety for pedestrians and drivers.

For more information about road safety visit the Staffordshire and Stoke-on-Trent Safer Roads Partnership website: www.staffssaferroads.co.uk