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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Campaign to crackdown on drink driving in Lichfield

16/07/2013

Firefighters and police officers will be joining forces this weekend to offer potentially life-saving advice to revellers in Lichfield.

"Drink driving can have devastating consequences - not only on the culprit, but also on innocent bystanders who can be caught in the crossfire." 

Lichfield firefighter Philip Mulligan

The initiative is part of a summer-time crackdown on drink driving.

It will see firefighters and police officers take to the city centre’s streets from 7pm-11pm on Friday.

They will be handing out wristbands, provided by Staffordshire Safer Roads Partnership, as part of the ‘I’ll Be Des’ scheme. The bracelets can be shown to landlords in exchange for a free or reduced price soft drink.

The aim of the campaign is to make being the nominated non-drinking driver a more attractive proposition.

So far, The Duke of York , The Pig and Truffle, The Acorn, The Crown, George IV, The Malt, The Gatehouse and Après have signed up to the scheme.

Lichfield firefighter Philip Mulligan, who will be leading the initiative, said: “Drink driving can have devastating consequences - not only on the culprit, but also on innocent bystanders who can be caught in the crossfire.

“As firefighters we see first-hand the terrible effects that drink driving can have and we are determined to stop it from happening. The I’ll Be Des campaign offers a great incentive for people to enjoy a soft drink rather than getting behind the wheel of a car and breaking the law – or worse.”

Staffordshire Fire and Rescue Service’s targeted response vehicle from Burton will also be in the city centre.