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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Staffordshire supports national road safety campaign

14-11-2013

Staffordshire Fire and Rescue Service is supporting a national campaign to boost safety on the county’s roads.

"The latest figures show that a significant proportion of deaths and serious injuries on our roads – 30 per cent – are among 16-25-year-olds. We don’t want our young people to become a statistic. I would urge them to listen to and take heed of our safety warnings – they could quite literally save their life." 

Head of Risk Reduction Glynn Luznyj

Brake Road Safety Week runs from November 18-24 and aims to educate motorists about potential hazards on the highway.

The charity, Brake, has been running the annual event since 1997 to encourage grassroots action and engagement to prevent tragedies on the roads.

Members of the fire service will be putting up posters at community venues across Staffordshire with the stark warning that drivers are four times more likely to crash if they use a mobile phone whilst on the move.

Community Safety Officers will be talking to parents about the importance of road safety as they drop off and collect their children from school.

Leaflets will also be handed out to young people at schools and colleges informing students that 30 per cent of people who are killed or seriously injured in a car on the county’s roads are aged 16-25.

The flyers include the following advice:

  • Always wear a seatbelt – it could save your life
  • Don’t get distracted by technology including sat navs, iPods or phones
  • Don’t drink or take drugs and drive and beware of the dangers of driving the morning after a heavy night out
  • Check your tyre pressure and tread regularly
  • Undertake further training after you have passed your driving test
  • Reduce your speed
  • Don’t try to show off in front of your friends
  • Consider using ‘P’ plates after you have passed your test to show other drivers that you are inexperienced and they will allow you some leeway

The fire service will also visit businesses and retailers to offer top safety tips to employees and shoppers.

Head of Risk Reduction Glynn Luznyj said: "The winter weather is definitely upon us now and, as a result, the road conditions can be more hazardous than normal. Inexperienced motorists are often the ones who fall foul of the dangers that go hand in hand with the changing of the seasons.

"The latest figures show that a significant proportion of deaths and serious injuries on our roads – 30 per cent – are among 16-25-year-olds. We don’t want our young people to become a statistic. I would urge them to listen to and take heed of our safety warnings – they could quite literally save their life."

One in three male drivers aged between 17-20 crash within the first two years of passing their test and one in five newly qualified drivers has a crash within their first six months of driving.

Drivers and passenger aged 17-34 have the lowest seatbelt-wearing rates combined with the highest accident rate.