A hard-hitting campaign is set to be launched in Staffordshire and Stoke-on-Trent to warn motorists of the dangers of flouting the law while on the road.
"Firefighters and Community Safety Officers will be out and about across the county highlighting the potential dangers of drink-driving, using mobile phones while behind the wheel and speeding."
Staffordshire Fire and Rescue Service will be driving home the potentially life-saving message during Road Safety Week from June 9-13.
A car which was involved in a collision will be on display, surrounded by flowers, in Newcastle town centre on June 13 and 14.
It will demonstrate the extent of the damage that can be done if people lose control of a vehicle either through drinking alcohol, using their mobile phone or speeding.
Matrix signs in and around Stoke-on-Trent will also promote road safety messages, urging drivers to be cautious.
The messages include 'Slow down, speed kills', 'Dying to take the call? Don’t use your mobile', 'Look twice, think bike' and 'Don’t drive and drive'.
Community Safety Officers will also be out and about, visiting colleges and distributing safety literature at various venues including Longton’s Tesco petrol station.
The team will be outside McDonalds in Cannock from 6pm-8pm on June 10, McDonalds in Longford from 5.30pm-7.30pm and Market Square in Stafford from 10am-midday on June 14.
Head of Risk Reduction Glynn Luznyj said: "Although Staffordshire and Stoke-on-Trent have some of the safest roads in the country, we cannot afford to be complacent – one fatality is one too many. Firefighters and Community Safety Officers will be out and about across the county highlighting the potential dangers of drink-driving, using mobile phones while behind the wheel and speeding.
"I would urge people to take heed of the vital messages that are raised during Road Safety Week – they could end up saving your life."