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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Eye-catching ad-vans drive safety message home

04/08/2014

Teenage Caveman
Firefighter with Teenage Caveman cut-out

Eye-catching posters will be driving home the message that ‘Flames Aren’t Games’ this week.

"The stark reality of this type of anti-social behaviour is that it diverts much-needed resources away from potentially life-threatening situations – putting firefighters and members of the public at risk."

Community Safety Lead Safety Stephanie Cooley

A mobile ad-van will be travelling around Burslem on August 6, Cannock on August 7 and Bentilee on August 8.

It is part of a hard-hitting campaign which highlights the potential dangers, and consequences, people can face if they deliberately set fires.

The poster will feature details of the Playstation4 competition which can be found on the Service’s new microsite www.teenagecaveman.co.uk.

Young people under 18 can visit the site before August 22 to be in with a chance of winning the Playstation4. The microsite also features the Teenage Caveman video animation.  

‘Flames Aren’t Games’ has had a dramatic effect on reducing number of small, deliberate fires being set – a figure that has historically seen a sharp increase during the school holidays.

Crews dealt with 2,281 such incidents – including grass and bin blazes - in 2013 and 3,505 in 2011. These two years are comparable due to similar weather conditions.

There were 433 in the east of the county, 1,413 in the north and 435 in the west in 2013. This compares to 712, 1,812 and 981 respectively in 2011.

Staffordshire Fire and Rescue Service is hosting a series of diversionary events for young people during the summer holidays. For details visit: http://www.staffordshirefire.gov.uk/Documents/SummerEvents14(2).pdf

Community Safety Lead Safety Stephanie Cooley said: "We have been working very hard to tackle deliberate fires across Staffordshire and Stoke-on-Trent and are committed to further driving down the number of incidents reported.

"The stark reality of this type of anti-social behaviour is that it diverts much-needed resources away from potentially life-threatening situations – putting firefighters and members of the public at risk.

"The Flames Aren’t Games campaign, along with the educational and diversionary activities that we put on, have had a big impact on the number of grass and bin fires across the county. Visible reminders, like the ad-vans, play a vital role in keeping our safety message fresh in people’s minds.

"Offenders convicted of deliberately setting fires could be given a prison sentence, resulting in a criminal record, or a fine of up to £5,000. These are serious consequences and, although starting a fire might be a split second decision, the impact can last for a lifetime."