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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Dramatic drop in grass fires following campaign

05/09/2014

Arson prevention
Flames Aren't Games campaign logo

The high profile Flames Aren’t Games campaign has once again proved a success across the county with hundreds fewer small fires reported this summer compared to 2013.

"The Flames Aren’t Games message has once again hit home with young people and there have been far fewer deliberate grass and bin fires during the summer months. Around 32 per cent fewer incidents were reported from April 1 to August 31 this year compared to last year which is a really positive result." 

Glynn Luznyj - Head of Risk Reduction

The number of grass and bin fires has seen a dramatic decrease from 1,281 between April 1 and August 31 2013 to 866 during the same period this year. This is a reduction of around 32 per cent.

And compared to 2011, when the initiative was launched, the figure has fallen by approximately 55 per cent from 1,906.

Head of Risk Reduction Glynn Luznyj said: "The Flames Aren’t Games message has once again hit home with young people and there have been far fewer deliberate grass and bin fires during the summer months. Around 32 per cent fewer incidents were reported from April 1 to August 31 this year compared to last year which is a really positive result.

"This type of incident can sometimes seem like a bit of fun to young people but we have worked very hard to highlight the potential risks they can pose to members of the public, the firefighters who tackle the blazes and to the culprits themselves.
"We will continue to work closely with our partners, to educate and inform young people about the consequences, both in the long and short term, of this type of anti-social behaviour so that we can build upon our success year on year, making Staffordshire and Stoke-on-Trent the safest place to be."

There were the following number of small fires between April 1 and August 31 2014:
•    205 in the west of the county
•    505 in the north of the county
•    156 in the east of the county

There were the following number of small fires between April 1 and August 31 2013:
•    276 in the west of the county
•    773 in the north of the county
•    232 in the east of the county

There were the following number of small fires between April 1 and August 31 2011:
•    574 in the west of the county
•    959 in the north of the county
•    373 in the east of the county

The figures for 2012 are not comparable due to the extremely wet weather during the summer months.

An animated video featuring the ‘Teenage Caveman’ – which can be viewed by visiting www.teenagecaveman.co.uk – formed a major part of the campaign.

This year it included a microsite where people under 18 could be in with a chance of winning a Playstation 4. More than 730 entries were made and the winner will be announced at the Service’s Family Day event, from midday to 4pm on Saturday, September 20.