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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Christmas comes early for Natalie

23/12/2014

Station Manager Dez Stoddart and Natalie Jenkins
Station Manager Dez Stoddart and Natalie Jenkins

Christmas came early for one lucky teenager after she scooped a PlayStation 4 through the Service’s Flames Aren’t Games campaign.

"I’m really pleased to have won the PlayStation 4 - I couldn’t believe it when I was told. I thought that the Teenage Caveman microsite was really informative and anything that brings down the number of fires that are deliberately started has got to be a good thing." 

Natalie Jenkins - PS4 winner

Natalie Jenkins was picked at random from approximately 800 people under 18 who entered the competition to win the games console.

The contest was featured on a microsite which showcased the Teenage Caveman video. The aim of the initiative was to raise awareness of the consequences that teenage fire-setters could face if they are caught and convicted.

Natalie, aged 17, from Wolverhampton, said she was delighted to have been awarded the prize: "I’m really pleased to have won the PlayStation 4 - I couldn’t believe it when I was told. I thought that the Teenage Caveman microsite was really informative and anything that brings down the number of fires that are deliberately started has got to be a good thing."

Director of Response Rob Barber added: "The microsite proved to be really popular with young people and we had more than 800 entries for the competition which means that our fire safety messages reached a lot of teenagers across the county and even further afield.

"The campaign itself has been a great success since it was launched in 2011 with grass fire figures decreasing year on year in Staffordshire and Stoke-on-Trent. We will be continuing our work with schools and youth groups next year with the aim of further bringing down the number of incidents."

The Flames Aren’t Games campaign has had a dramatic effect on the number of small, deliberate fires being set – a figure that has historically seen a sharp increase during the school spring and summer holidays.

There were the following number of small fires between April 1 and August 31 2014:
•    205 in the west of the county
•    505 in the north of the county
•    156 in the east of the county

There were the following number of small fires between April 1 and August 31 2013:
•    276 in the west of the county
•    773 in the north of the county
•    232 in the east of the county

There were the following number of small fires between April 1 and August 31 2011:
•    574 in the west of the county
•    959 in the north of the county
•    373 in the east of the county