Staffordshire Safer Roads Partnership is distributing fluorescent 'Cyclists Beware' stickers to haulage companies across the county to help keep cyclists safer on the roads.
"We are eager to make our roads as safe as possible and we hope these stickers will act as a visual prompt that will make cyclists consider their positioning, particularly at the approach to junctions and roundabouts."
Community Safety Lead Steph Cooley
A total of 10,000 eye-catching stickers have been produced, to be displayed on the rear of heavy goods vehicles which often have a large blind spot.
Staffordshire’s roads are amongst the safest in the country but with an increasing number of cyclists on the roads the campaign will remind them of the importance of being seen.
Local company JCB has welcomed the initiative and has taken 500 stickers to display on its own fleet, as well as on a number of their sub-contracting hauliers, such as Brit European.
For more information on how to request stickers companies should visit http://www.staffssaferroads.co.uk/
Community Safety Lead for Staffordshire Fire and Rescue Service Steph Cooley who came up with the idea said: "Rising fuel costs and the higher profile now given to events such as the Tour de France, have resulted in an increase in the number of cyclists on our roads. We are eager to make our roads as safe as possible and we hope these stickers will act as a visual prompt that will make cyclists consider their positioning, particularly at the approach to junctions and roundabouts.
"We welcome JCB’s support for this initiative which will not only help locally, but also nationally as the company’s vehicles travel across the UK."
Joannes Van Osta, JCB’s Group Transport General Manager, added: "We actively encourage a health and safety culture in our business and we are delighted to support a scheme which reduces the risks to cyclists on the roads. The new stickers will be displayed on the rear of JCB’s trucks and we will also actively encourage drivers of lorries owned by suppliers visiting our UK factories to also put a sticker on the back of their trucks too."
Sergeant Rob Gilligan, of Staffordshire Police, said: "Staffordshire Police, along with our partners, is very supportive of this new initiative. The stickers will be a great addition to help raise awareness of cyclists on the road, especially during these darker months. They are a timely reminder to all road users, including cyclists themselves that we all need to be mindful of each other. I would encourage other haulage companies to get on board."
Cllr Mark Deaville, Cabinet Support Member for Highways and Transport at Staffordshire County Council, added: "Keeping cyclists safe on our roads is one of our key priorities and we have a huge amount going on here in Staffordshire to help us achieve this. We provide national standard Bikeability cyclist training to more than 9,000 school pupils every year. In areas of the county with Local Sustainable Travel Funding we also provide adult training, cycling activities and led rides.
"We support police, fire and community groups in local areas with cycling promotion and safety resources – all of which are helping to keep people safer. We do want to see more people cycling but we want to see them doing it safely and campaigns like this are good at reminding cyclists to take care when on the roads."
Staffordshire has seen a reduction of 25.3% in the number of people killed or seriously injured on the county's roads over the last year putting the county in the top two in the country for road safety. In 2013, 165 people were either killed or seriously injured compared to 221 in the previous year, a reduction of 56.
For more information about road safety visit the Staffordshire and Stoke-on-Trent Safer Roads Partnership website: www.staffssaferroads.co.uk<http://www.staffssaferroads.co.uk