Staffordshire Fire and Rescue Service has teamed up with the world renowned ceramics manufacturer Wedgwood as part of a safety boosting initiative in Barlaston.
"We are delighted to be working alongside Wedgwood for this project. The HFRCs are completely free of charge and the home visits have the potential to save lives. I would urge anyone in Barlaston to take advantage of this excellent opportunity to have a HFRC with the added incentive of receiving a special edition mug from this world famous ceramics manufacturer."
Statistics have shown that 1,200 homes in the village, which is the home of the global headquarters for the luxury homewares brand, could benefit from a free Home Fire Risk Check (HFRC).
Due to this, the Service decided to launch a project specifically aimed at improving the safety of residents in the area.
Prevent Manager for the west of the county, Carmel Warren approached Wedgwood to see if the company would be able to support the ‘Love Barlaston Village’ initiative by designing and manufacturing a mug to help promote the campaign.
The mugs feature the ‘Push the Button’ and Staffordshire Fire and Rescue Service logos.
A total of 1500 mugs have been made and each household in the Barlaston area will be given a mug when they contact the Service to request a HFRC during the six-month scheme.
Volunteers will begin a leaflet drop in the village from today (May 13) with bookings for HFRCs taking place the following week.
WWRD, Wedgwood’s parent company, has been shortlisted for the ‘Love Barlaston Village’ initiative in the Fire Service Champion – Partnership Achievement category of the Service’s MORE Awards for its part in the project. The winner will be announced during a ceremony at the County Showground in Stafford on June 23.
Carmel said: "We are delighted to be working alongside Wedgwood for this project. The HFRCs are completely free of charge and the home visits have the potential to save lives. Firefighters or HFRC Technicians will visit homes to highlight any potential hazards and will then propose solutions to address any concerns.
"We will fit smoke alarms in homes that do not have them, or replace faulty smoke alarms if they are not working. We also discuss safe night-time routines and plan an escape route with the occupants should the worst happen and a fire breaks out. We have had a number of incidents in Staffordshire and Stoke-on-Trent where smoke detectors have alerted residents of a fire, giving them vital seconds to leave their property and call 999.
"I would urge anyone in Barlaston to take advantage of this excellent opportunity to have a HFRC with the added incentive of receiving a special edition mug from this world famous ceramics manufacturer. It has been a pleasure working with the Wedgwood Team and I would like to thank them for helping us deliver our important safety messages."
Anthony Jones, WWRD Executive Vice President and Chief Financial Officer, said: "We are thrilled to be able to support Staffordshire Fire Service in this initiative to make Barlaston homes safer and of course, it’s very fitting that we can do that by providing some of the ceramics for which Wedgwood and the Barlaston area are so well known."
To book a HFRC call Freephone 0800 0241 999, text 07528 983101 or visit www.staffordshirefire.gov.uk/bookyourhfrc.asp