skip to content

Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Flames Aren't Games Facebook page is launched

17/07/2015

Flames aren't games
Flames Aren't Games

Young people will be in with the chance of scooping a Playstation 4 if they visit a new ‘Flames Aren’t Games’ Facebook page.

"The Flames Aren’t Games campaign has proven to be very successful in helping us to spread our vital safety messages to young people in recent years. Engaging with teenagers – as well as those even younger – in a way that they are comfortable with, such as the microsite and now Facebook page, is a very powerful tool in helping to tackle problems of deliberate fire setting that have plagued the summer months in previous years. The Playstation 4 competition was very successful last year and drew hundreds of young people to our educational microsite."

Head of Risk Reduction Jim Bywater

The Service has launched the social media site to raise awareness of the potential consequences of setting a deliberate fire, both for the community and the culprit.

It can be accessed by visiting https://www.facebook.com/FlamesArentGames where the Teenage Caveman animated video can also be viewed.

To be in the running to win the Playstation 4, entrants simply need to give an example of why a deliberate small fire can cause a big problem. The closing date is September 6 2015. The prize draw is open to people under 18-years-old.

The Facebook page is part of the successful Flames Aren’t Games campaign which has seen small grass and bin fires dramatically decrease over the past four years.

Shocking statistics such as minor fires, including grass and rubbish blazes, cost up to £8 million in Staffordshire per year – the equivalent to 24,000 Playstation 4 consoles – will be featured on the facebook page.

Young people can also enter the competition by visiting the associated microsite at www.teenagecaveman.co.uk and answering two questions.
Head of Risk Reduction Jim Bywater said: “The Flames Aren’t Games campaign has proven to be very successful in helping us to spread our vital safety messages to young people in recent years. Engaging with teenagers – as well as those even younger – in a way that they are comfortable with, such as the microsite and now Facebook page, is a very powerful tool in helping to tackle problems of deliberate fire setting that have plagued the summer months in previous years. The Playstation 4 competition was very successful last year and drew hundreds of young people to our educational microsite.

“Our teams have been out and about at schools across the county in the run up to the holiday, talking to young people and educating them on the potential risks of taking part in this sort of anti-social behaviour. Quite often teenagers are simply unaware of the repercussions of starting a deliberate fire, when they are explained to them, they see things very differently.”

There were the following number of small fires between April 1 and August 31 2014:
• 205 in the west of the county
• 505 in the north of the county
• 156 in the east of the county

There were the following number of small fires between April 1 and August 31 2013:
• 276 in the west of the county
• 773 in the north of the county
• 232 in the east of the county

There were the following number of small fires between April 1 and August 31 2011:
• 574 in the west of the county
• 959 in the north of the county
• 373 in the east of the county

The figures for 2012 are not comparable due to the extremely wet weather during the summer months.