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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Just weeks left for Playstation 4 prize draw

26/08/2015

launch picture
Flames Aren't Games

Young people have just weeks left to enter a prize draw to be in with a chance of scooping a Playstation 4.

"I would urge young people who have not yet visited the microsite or facebook page to have a look at them. Not only is there the chance to win a Playstation 4, there are also lots of fascinating facts that you might not be aware of and which, when you know about them, could change the course of your life in a positive way. You might think that it is just a bit of fun to deliberately set a fire but in reality, you could face a prison sentence or a fine of up to £5,000 which is no laughing matter."

Director of Prevent and Protect Dean Stevens

The competition is featured on a microsite which showcases the Service’s Teenage Caveman video. Visit www.teenagecaveman.co.uk to view the footage.

The aim is to raise awareness of the consequences that teenage fire-setters could face if they are caught and convicted.

The microsite is part of the Flames Aren’t Games campaign. The initiative has had a dramatic effect on the number of small, deliberate fires being set – a figure that has historically seen a sharp increase during the school holidays.

The prize draw for the Playstation 4 is open to under 18-year-olds who will automatically be entered into the competition simply by answering two questions on the microsite. The closing date is Sunday, September 6 and so far there have been 210 entries.

The competition can also be accessed via the campaign’s facebook page which was launched in July.

Shocking statistics are featured on the page, such as minor fires, including grass and rubbish blazes, cost up to £8 million in Staffordshire per year – the equivalent to 24,000 Playstation 4 consoles.

The facebook page has so far received 423 ‘likes’ and can be accessed by visiting https://www.facebook.com/FlamesArentGames where the Teenage Caveman animated video can also be viewed.

Director of Prevent and Protect Dean Stevens said: "The Flames Aren’t Games campaign has so far proved successful during the first half of the summer holiday with grass fires not rising significantly when compared to term times and staying on a par with the same period during previous years.

"The facebook page has been pretty popular  with 423 'likes' and the Teenage Caveman microsite has attracted 1,004 unique users which means our vital safety messages are reaching a good many people in our target audience.

"I would urge young people who have not yet visited the microsite or facebook page to have a look at them. Not only is there the chance to win a Playstation 4, there are also lots of fascinating facts that you might not be aware of and which, when you know about them, could change the course of your life in a positive way. You might think that it is just a bit of fun to deliberately set a fire but in reality, you could face a prison sentence or a fine of up to £5,000 which is no laughing matter."