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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Road safety campaign visits north staffordshire schools

Firefighters will be visiting pupils at Birches Head High School in Stoke-on-Trent from November 23-26 as part of a national road safety campaign.

“Every year we see children tragically injured and killed on our roads. These deaths and injuries could be avoided with just a bit more thought and preparation. People are not always easy to see at night and wearing reflective clothing instantly makes you more visible to motorists.”

Community Safety Officer for the north Mick Warrilow, BEM

Road Safety Week runs from November 23-29 and is the UK’s biggest road safety event involving thousands of schools, organisations and community groups every year.

It aims to encourage grassroots action on road safety and raise awareness about the part we can all play in preventing tragedies and making roads safer.

Firefighters and Community Safety Officers will visit assemblies to discuss ways in which pupils can stay safe and be seen during the darker nights and mornings.

Children are particularly at risk of being injured or killed on our roads during the winter months as a result of reduced visibility. Accidents involving young people are most likely to happen as they travel to and from school.

Representatives from the Service will advise pupils to wear brightly coloured or fluorescent clothes which can be seen in car headlights. Reflective clothing is needed at night and reflective arm bands, stickers or bag tags can be added to clothes and accessories to stand out.

If pupils are cycling to school they need to fit their bicycles with lights on the front and rear and reflective strips should be added to helmets to increase visibility.

Community Safety Officer for the north Mick Warrilow, BEM, said: “Every year we see children tragically injured and killed on our roads. These deaths and injuries could be avoided with just a bit more thought and preparation. People are not always easy to see at night and wearing reflective clothing instantly makes you more visible to motorists.”

Further road safety talks will be taking place in Stoke-on-Trent at:
• The Willows Primary School on November 23
• Sneyd Green Primary School on November 24
• Our Lady and St Benedict Primary School on November 25
• Weston Coyney Junior School on November 26
• Christ Church Primary School on November 27

For all non-emergency enquiries contact: 08451 22 11 55 or log onto: www.staffordshirefire.gov.uk or www.direct.gov.uk/firekills. In an emergency dial 999.

ENDS