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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Fire service lights the way with Amazon torches

24/11/2015

Staffordshire Fire and Rescue Service has teamed up with Amazon UK to supply 500 torches to vulnerable residents, lighting the way to a safer winter.

“Amazon’s generosity means that we can help the most vulnerable in our community to be safe and to be seen. Every year pedestrians are needlessly injured or killed on our roads. With a little thought and preparation these deaths and injuries can be avoided. Wearing reflective clothing and carrying a torch immediately makes you much more visible to motorists.”

Carmel Warren, Prevent Manager for the west

The torches will be handed out to selected schools and older people’s organisations across west Staffordshire. It is hoped school children will use the torches walking to and from school and older people will use them when they are out and about.

These two groups are particularly at risk of being injured or tragically killed on our roads or in their homes during the darker months as a result of reduced visibility. Accidents involving children are more likely to happen as they journey between home and school.

All pedestrians are advised to wear brightly coloured or fluorescent clothing which can be seen in car headlights during the darker mornings and evenings. Reflective clothing is needed at night and torches, reflective arm bands, stickers or accessories are an additional way to ensure you are seen when out and about.

Carmel Warren, Prevent Manager for the west, said: “Amazon’s generosity means that we can help the most vulnerable in our community to be safe and to be seen. Every year pedestrians are needlessly injured or killed on our roads. With a little thought and preparation these deaths and injuries can be avoided. Wearing reflective clothing and carrying a torch immediately makes you much more visible to motorists.” 

Top tips to stay safe this winter:
• Be visible to road users and other pedestrians
• Wear reflective clothing at night - reflective arm bands, stickers or accessories are a great way to improve your visibility
• Wear bright or fluorescent clothing in daylight or poor light
• Use a torch to light your way when walking and ensure you are visible to other road users

ENDS