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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Fire Death Factors

Fire Death Factors

Are you aware of the four Fire Death Factors which are likely to increase your risk of dying in an accidental fire?

The SAME campaign is based on 10 years of evidence which shows that one or more of the following factors greatly increase your risk of dying in a fire; being a smoker, drinking alcohol, having poor mobility and/or being elderly.

The campaign uses the acronym SAME to make it easy to remember the four factors: Smoking, Alcohol, Mobility, Elderly.


Are you a smoker or know someone who is?

Dispose of smoking materials properly.


Many people enjoy a drink… but you can get sloppy when drunk, and that leads to carelessness, especially when cooking or smoking.

Avoid drinking alcohol to excess when cooking.

Avoid drinking and smoking in bed or on the sofa, you could fall asleep without putting your cigarette out.


If you have mobility issues, or have experienced a severe slip, trip or fall in the past you may have issues leaving your property in the event of a fire.

It is important to have a clear escape route from your property in the event of a fire.


If you or your family members are 65-years-old or older, you should contact the Community Advice Team on 0800 0241 999 as you may need to receive a Safe and Well Visit from us, so we can ensure you are as safe as possible from a fire in your home.