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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Football fans reminded flames aren't games

17/08/2017

Flames Aren't Games
Flames Aren't Games

Staffordshire Fire and Rescue Service (SFRS) will be at Stoke City Football Club’s (SCFC) high profile match this Saturday spreading awareness of the Flames Aren’t Games campaign.

“We’re really excited to be given this prime opportunity to reach a huge audience, including lots of young people. If you’re coming to the match don’t forget to see us for your chance to win match tickets and to take a selfie using the Flames Aren’t Games frame! You can also use our Snapchat filter to show your support."

Deputy Chief Fire Officer Rob Barber

The Premier League club have donated match tickets which are up for grabs in the Service’s latest social media competition. They will also play the Service’s recent spoken word video on match-side screens before they take on Arsenal this weekend.

Volunteers and staff from the Service’s Northern Prevent Team will be on hand to speak to supporters and encourage them to enter the Flames Aren’t Games competition. The Flames Aren’t Games ‘selfie’ frame will be in use and a special SFRS and SCFC Snapchat filter will be available for fans to use on the day.
 
The latest figures (July 2017) for deliberate fires in the open or in disused buildings show a large increase compared to July 2016. Last year the Service was called to 101 fires and this year the figure has risen by nearly 70 per cent with crews attending 170 deliberate fires in Stoke-on-Trent and Staffordshire.

These shocking statistics are a stark reminder of why the Service has refreshed its campaign to raise awareness of the dangers of setting fires and deter would be fire starters. This weekend’s activity is just the latest in a summer long crusade to encourage parents to educate their children about the dangers and consequences if they are caught setting a fire.

The video, which will be played on large screens during half time, is a joint project between the Service, Stoke-on-Trent’s Urban Arts Centre, and aspiring artist Jordan Lynam. Jordan raps about how he used to set fires but changed his ways in a bid to warn potential fire-starters about the dangers of setting fires.

Deputy Chief Fire Officer Rob Barber said: “We’re really excited to be given this prime opportunity to reach a huge audience, including lots of young people. If you’re coming to the match don’t forget to see us for your chance to win match tickets and to take a selfie using the Flames Aren’t Games frame! You can also use our Snapchat filter to show your support.

“We run this campaign every summer when we often see an increase in deliberate fires during the warmer months but this year the rise has been really drastic (70 per cent). Worryingly this means crews are spending much more time tackling these fires, which could delay their response to a genuine emergency and put someone’s life at risk, it also takes them away from essential training.

“We really need the help of parents to get the message home - fire is dangerous and flames definitely aren’t games. We decided to use a video as part of the campaign as it is something a bit different and will hopefully grab the attention of young people, please share this on Facebook and Twitter.

“We are supporting a range of activities around the county all summer in the hope of deterring young people from setting fires by keeping them busy and engaged.”

To be in with a chance of winning tickets to the Stoke v Southampton match on Saturday September 30, those aged between 13 and 21 can like and share the pinned post on Staffordshire Fire on Twitter or Staffordshire Fire and Rescue Service on Facebook. The winner will be announced after the August Bank Holiday.