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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Man hospitalised after cigarette causes fire

01/11/2017

Madeley flat fire
Madeley flat fire

Staffordshire Fire and Rescue Service is reminding residents of the four factors which increase the chances of dying in an accidental house fire.

“This fire is a stark reminder that smoking can greatly increase the chances of having a fire in your home and shows how important it is to correctly dispose of smoking materials. Always make sure cigarettes are fully extinguished and disposed of in a proper ash tray, which should be emptied regularly."

Station Manager John Kitchener

The call comes after a fire at a first floor flat off Newcastle Road in Madeley, Newcastle-under-Lyme, which started after a cigarette, was inappropriately discarded in a waste bin. The fire spread and caused damage to the carpet, radiator and bedroom interior.

The occupant, a man in his 40s, suffered smoke inhalation and was given oxygen therapy by firefighters at the scene before he was taken to hospital by ambulance.

Crews were called to the fire at 11.23am on Tuesday October 31 and appliances from Newcastle-under-Lyme and Hanley attended. Firefighters wore two breathing apparatus and used one hose reel jet to tackle the blaze before cutting away a section of carpet to ensure the fire was fully extinguished. The bedroom was left badly smoke damaged.

The SAME campaign was launched in March 2017 and is based on 10 years of evidence which shows that one or more of the following factors greatly increase the risk of dying in a fire; being a smoker, drinking alcohol, having poor mobility and/or being elderly. The campaign uses the acronym SAME to make it easy to remember the four factors: Smoking, Alcohol, Mobility, Elderly.

Station Manager John Kitchener said: “This fire is a stark reminder that smoking can greatly increase the chances of having a fire in your home and shows how important it is to correctly dispose of smoking materials. Always make sure cigarettes are fully extinguished and disposed of in a proper ash tray, which should be emptied regularly.

“Sadly we’ve previously seen that smoking often plays a part in fatal fires and this man was very fortunate to have escaped relatively unharmed. Thankfully his flat was fitted with working smoke alarms and we were called before things got out of control.

“Our SAME campaign is our ongoing mission to make people aware that if any of the four factors apply to you, it’s important that you take extra steps to protect yourself from having a fire. If you need any advice on how to do this please contact our Community Advice Team on 0800 0241 999 or visit our webpage dedicated to our SAME campaign here