A man suffered minor burns to his head when he ran into his blazing home to rescue camera equipment.
An appliance from Ashley and one from Newcastle attended the incident at 3.15pm yesterday (Sunday) in Lordsley Lane. An appliance from Market Drayton was also mobilised to the scene.
"Belongings can be replaced, lives can't, it's never worth the risk, leave it to the experts."
Mick Daniels, Assistant Area Commander, Newcastle
Two firefighters wearing breathing apparatus used one hose reel jet to extinguish the fire which broke out in a first floor bedroom.
Assistant Area Commander for Newcastle, Mick Daniels, said the cause of the blaze was overloaded electrical sockets.
"The fire was traced to a personal computer and DVD system which the occupant which were constantly plugged in and switched on," he said.
"The sockets had overheated, resulting in the fire starting.
"At the time the man was outside washing his car and noticed smoke coming out of the first floor window.
"He ran into the house, in an effort to retrieve expensive camera equipment which was stored in the room where the fire was.
"As a result he suffered smoke inhalation and singeing to his hair."
The man received oxygen therapy at the scene but refused hospital treatment.
Mick added the incident had raised a number of concerns. "People should never walk into a building where there is a fire," he said.
"And if you are already inside a property you should get out as safely and quickly as you can and alert the emergency services.
"Belongings can be replaced, lives can’t, it’s never worth the risk, leave it to the experts.”
He added: "Overloading electrical sockets is dangerous. People should make sure all items are switched off and unplugged when they are not in use."
Mick also said crews attending yesterday's fire had stumbled on an issue with the building's identity and location.
"A lot of properties in rural areas have names instead of numbers but, in many cases, these names are not visible," he said.
"I would urge people who live in such places to make sure their address, by name or number, is clearly displayed."