Corporate sponsors are being sought to help three intrepid firefighters in their bid to tackle the world's most extreme endurance race.
Staffordshire Fire and Rescue Service trio Andy Topham, Brian Roy and Jason Humphreys need to raise £93,000 to compete in the 2012 Amundsen Omega 3 South Pole race.
"We are looking for corporate sponsors to support us in this race."
Brian Roy, Team Fire and Ice GB
They hope their Antarctic adventure – skiing across Earth's most brutal continent in temperatures as low as minus 51 degrees Celsius – will net £100,000 for the Fire Fighters Charity and SSAFA (Soldiers, Sailors, Airmen and Families Association) Forces Help.
"Before we can even begin to plan targets for our chosen charities we desperately need the £93,000 sponsorship which will allow us to take part in this event in the first place," said Brian.
"We are looking for corporate sponsors to support us in this race. People can contact us to discuss the options available and what we can offer them in return."
Next year's event marks the 100th anniversary of the historical Scott/Amundsen Race to the South Pole.
Claire Hoather, Director of Fundraising SSAFA Forces Help, commented: "We are absolutely delighted that team Fire and Ice GB will be supporting SSAFA Forces Help. The last few years have been a challenging time for our Armed Forces and SSAFA has been working hard to meet the changing needs of our servicemen and women and their families."
Together, Andy, Brian and Jason form Team Fire and Ice GB. They will be joined on the Global challenge by 13 other teams representing countries including, Australia, Austria, Denmark, Finland, Norway and Russia.
As part of their training Fire and Ice GB will be climbing the highest mountain in Alaska, Mount McKinley, otherwise known as Deadly Denali, in May. All international teams will then participate in a training week organised by the race organisers in Finse, Norway in January 2011.
They will also be training with rugby team, The Cardiff Blues later this month.