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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

Action to Prevent Road Deaths

Staffordshire Fire and Rescue Service is urging drivers to be careful at the wheel following the death of a motorist in Uttoxeter - the county's third car fatality in a week.

One appliance from Uttoxeter and one each from Abbots Bromley, Burton and Longton attended an incident on Monday which happened at 7.25pm on the A518 Stafford Road near to Loxley Corner.

"Staffordshire Fire and Rescue Service is committed, with its partners, to reducing the number of people killed or seriously injured on our roads each year."

Ian Sloss, Head of Risk Reduction

The previous night a young man died when his car collided with two other vehicles on the Orbital Ring Road in Cannock. And the week before, a man was killed when his car hit a tree on Wedgewood Drive in Barlaston.

 The Staffordshire Safer Roads Partnership, which includes Staffordshire Fire and Rescue Service, has launched various campaigns to reduce the number of road traffic deaths suffered in the county.

Campaigns tackle issues like drink driving, using mobile phones at the wheel, speeding and wearing seatbelts.

Head of Risk Reduction, Ian Sloss, said: "Staffordshire Fire and Rescue Service is committed, with its partners, to reducing the number of people killed or seriously injured on our roads each year.

"We are part of the Staffordshire Safer Roads Partnership alongside Staffordshire Police, Staffordshire County Council, Stoke-on-Trent City Council, Her Majesty's Court Service, West Midlands Ambulance Service and the three Primary Care Trusts within Stoke-on-Trent and Staffordshire."

Data collected by the Service on car fatalities in Staffordshire since 2006 reveals progress is being made in reducing the number of deaths occurring. From 81 deaths in 2006 figures for the next three years are 68, 48 and 48.

Ian added: "Since the Partnership was established in 2001 we have made great strides in achieving our ten year target of reducing the number of people killed and seriously injured on roads by 40 per cent.

"We are working hard so tragedies like those we have seen in the last seven days are avoided."

Meanwhile, Councillor Mike Maryon, speaking on behalf of the Staffordshire Safer Roads Partnership, said: "Figures released by the Government in 2009 reveals Staffordshire at the top of the English county league for road safety by reducing serious casualty rates to three for every 100 million kilometres travelled.

"But we are not resting on our laurels. We will continue with our extensive programme of education, enforcement, engineering and publicity activities to make Staffordshire’s roads even safer."