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Staffordshire Fire & Rescue Service - Preventing, Protecting, Responding

People Project Provides Protection

One of Staffordshire Fire and Rescue Service's most emotive campaigns will break new ground this week with the launch of SWAPP - the Staffordshire Wide Accident Prevention Partnership.

The Partnership unites the Service with Staffordshire Social Care and Health, Stoke-on-Trent Social Care, North Staffordshire Carers Association, the Royal Society for the Prevention of Accidents and North Staffs Combined Health Care Trust. The group is tasked with producing an effective strategy to reduce accidents in the home across Staffordshire.

"By working together, we can provide a comprehensive service to those in need."

Peter Dartford, Chief Fire Officer/Chief Executive, Staffordshire Fire and Rescue Service

Work will support the Service’s Olive Branch campaign which was launched following the death of pensioner Olive Simcock who lost her life in a fire at her home in 2006.

Since 2005 Staffordshire has suffered 2922 accidental fires. Worst affected is Stoke with an average of 156 accidental fires each year – twice as many as anywhere else in the County.

Chief Fire Officer/Chief Executive of Staffordshire Fire and Rescue Service, Peter Dartford, said: "By working in partnership we will help older people to live safely in their homes by identifying and reducing the causes of accidents.

"Following Olive's death it became clear that if effective inter-agency working had been in operation there was a high probability her death could have been prevented.

"Subsequent research, meetings and discussions identified a need for a shared approach to prevention. This culminated in the launch of the Olive Branch campaign which targets the elderly and vulnerable, supporting people in their homes so they are safe."

Peter added: "Data further reveals people are dying in their own homes from a range of accidents, it's not just fire, and no one single agency can deliver the full range of interventions to reduce risks in the home. By working together, we can provide a comprehensive service to those in need."

SWAPP, which launches on Friday at Staffordshire Fire and Rescue Service Headquarters in Stone, will link directly to local community groups and organisations already supporting residents across the county.